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KIST 한국과학기술연구원 Korea Institute of Science and Technology

Research Strategy

WORD MARK

kist CI 이미지
KIST (Korea Institute of Science and Technology)
KIST’s word mark brings together the research center’s English name and initials. It is designed to increase recognition of KIST and present an accurate identity both home and abroad. The image ‘I’ resembles both the letter I and number 1, thus highlighting KIST’s pursuit of excellence and its pride of being the best. The layout breaks away from a straight line to express KIST’s respect for the originality of each research area and researcher. It also shows KIST’s role as a comprehensive research center that harmonizes - or converges - researchers to create a new science culture. The main RED COLOR symbolizes KIST’s strong focus on developing future source and convergence technology and embodies KIST’s central role in national S&T development with its dynamic, challenging, progressive, and leadership spirit.

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LOGOTYPE

Logotypes are designed in Korean, English, and Chinese characters to present KIST’s identity through its title while maintaining the same design tone as its word mark. Korean Logotype, Kor-Eng Lototype, English Logotype, Chinese Character Logotype, Eng-Kor Logotype

한국과학기술연구원 국문로고타입
Korean logo type
한국과학기술연구원 국영문조합
Koean English logo type
한국과학기술연구원 영문로고타입
English logo type
한국과학기술연구원 한문로고타입
Chinese logo type
한국과학기술연구원 한영문조합
Chinese English logo type

EMBLEM

KIST’s emblem combines the word mark and KoreanㆍEnglish logotype and symbolizes KIST’s authority and tradition. The emblem, which can be used in various media, consists of two colors and can be applied in gold or silver as shown below. Emblem, Color Application

한국과학기술연구원 엠블렘
Emblem
한국과학기술연구원 엠블렘 색상활용
Application color

SIGNATURE

The signature combines KIST’s word mark and logotype vertically or horizontally. The media’s layout or purpose will determine which signature to be used. Gold and silver may be used in addition to the designated colors, but the layout must follow and be in direct proportion to the examples below. Korean Horizontal Layout, Korean Vertical Layout, Chinese Characters Horizontal Layout, Chinese Characters Vertical Layout

한국과학기술연구원 시그니처 한글좌우조합
Korean Horizontal Layout
한국과학기술연구원 시그니처 한글상하조합
Korean Vertical Layout
한국과학기술연구원 시그니처 한문좌우조합
Chinese Characters Horizontal Layout
한국과학기술연구원 시그니처 한문상하조합
Chinese Characters Vertical Layout

KIST COLORS

Main Color

KIST colors are applied to the word mark and logotype, creating KIST’s unique color pattern and conveying a consistent identity. The main KIST RED color symbolizes the pinnacle of advanced science and embodies KIST’s dynamic, challenging, progressive, and leadership spirit as well as its vigorous ambition.

KIST RED
pantone : 1788C 2X
Process Color : Cyan 5% Magenta 90% Yellow 100%
RGB : R228 G65 B38

KIST DARK GRAY
pantone : 425C
Process Color : Magenta 5% Yellow 10% Black 70%
RGB : R109 G110 B103

Sub Color

Sub colors can be used to serve specific purposes. Gold or Silver can be used to create a more elegant design.

KIST GRAY
pantone : 423C
Process Color : Black 40%
RGB : R171 G173 B176

KIST SILVER
pantone : 877C

KIST GOLD
pantone : 873C

Accent Color

Accent colors can be used to serve specific purposes, but in a limited manner. The colors are effective for promotional purposes.

KIST YELLOW
pantone : 137C
Process Color : Magenta 35% Yellow 100%
RGB : R255 G16

KIST GREEN
pantone : 376C
Process Color : Cyan 50% Yellow 100%
RGB : R140 G200 B70

Color Use Examples

KIST colors are applied to the word mark and logotype and various media, creating KIST’s unique color pattern and conveying a consistent identity. The main KIST RED color symbolizes the pinnacle of advanced science and embodies KIST’s dynamic, challenging, progressive, and leadership spirit as well as its vigorous ambition.

  • 한국과학기술연구원 색상활용중에 White 배경일 경우
  • On White
  • 한국과학기술연구원 색상활용중에 Red 배경일 경우
  • On Red
  • 한국과학기술연구원 색상활용중에 DarkGray 배경일 경우
  • On Dark Gray
  • 한국과학기술연구원 색상활용중에 Black 배경일 경우
  • On Black

CI History

  • 1966
  • The first symbol of KIST has an image of three Korean letters from KIST’s Korean name and was used from when KIST was founded in 1966 until November 1967.
  • The logo below is an image of the letters ‘KIST’.
  • 1967-1980
  • The center triangle and wing are crystallography symbols indicating a three-fold crystal symmetry and material structure, thereby symbolizing science.
  • The surrounding cogwheel design embodies engineering, and thus technology.
  • Expressing both science and technology, the symbol shows the development of S&T underpinning industrial growth the founding purpose of KIST.
  • 1981-1989
  • The upper Cerulean Blue symbolizes KIST’s high ideals and deep knowledge, and the lower Cobalt Blue is an expression of young researchers’ sky-high dreams and infinite progress of R&D.
  • The design represents KIST’s two organizational bodies of education and research and their cooperative relationship while symbolizing educational theory and actual research.
  • The shape ‘ㄱ’ is taken from the Korean word for science and technology, and the overall form is an expression of the capital ‘S’ from Science.
  • 1989-2003
  • The square shape embodies a clean, organized image and the thoroughness applied to S&T research.
  • The letters KIST are designed in tall characters to convey a modern image, and the accent given to ‘I’ aims to deviate from the ordinary design of lettermarks.
  • 22 May 2003 - Today
  • The image ‘I’ is designed to resemble both the letter I and number 1, thereby highlighting KIST’s pursuit of excellence and confidence of being the best.
  • The disassembled layout expresses KIST’s role in creating a science culture with an open mind.
  • The layout breaks away from a straight line, showing KIST’s respect for each research area/researchers’ individuality and capabilities while highlighting KIST’s harmonizing role as a comprehensive research center.
  • The overall design expresses KIST’s focus on and central role in developing future source and convergence technology.
  • KIST’s word mark → A new attempt to improve communication and present an accurate identity. (The full name may be replaced with the slogan or division name)
  • The intense RED color symbolizes the pinnacle of advanced science → Embodies KIST’s dynamic, challenging, progressive, and leadership spirit.
  • It is particularly effective in distinguishing KIST from other government funded organizations.
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